Let’s say that you’re a small brewery with a relentless social media presence of three, four or more Fb posts per day, probably 90% of them touting musical performances and various in-house events, but also occasionally including something about the brewery’s great mixed drinks and its guest food trucks. Scrolling through the posts on March 26, I can see that none of them since March 6 have promoted the brewery’s own house beer, apart from a handful just prior to St. Paddy’s Day that undertook to reassure anxious patrons that as many house beers as possible would be colored green. At least this confirmed the existence of house beers, even if they were about to be mistreated. All of which prompts a perfectly serious question of the sort that might occur to an onlooker who, unlike me ......Read more