BOURBON NEWS & NOTES – 6 November, 2020, by Susan Reigler
An International Travel Release from Jim Beam
Many whiskey enthusiasts know that distilleries, both in the U.S. and other countries including Scotland and Japan, produce special bottlings exclusively for overseas markets, and/or to be sold only in what’s known as “travel retail.” In other words, airport gift shops. While Louisville’s Muhammad Ali International Airport now boasts a bourbon retailer, it certainly doesn’t sell the kind of high-end bottles that globetrotting whiskey lovers find in airports such as London’s Heathrow or Tokyo’s Haneda International Airport.
At the whiskey shops in those terminals, collectors snap up bottles priced in the hundreds, and even, thousands of dollars. Those are the consumers that Beam Suntory has in mind with its new Jim Beam Lineage.
Lineage is a collaboration between master distiller Fred Noe and his son Freddie Noe, sev ......
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