BOURBON NEWS & NOTES – for 25 December 2020, by Susan Reigler
Buffalo Trace Plans Virtual Tourism into 2021
Among the many closures due to the pandemic have been Kentucky’s bourbon distilleries. While some have welcomed back visitors on a limited basis, others have remained closed. Frankfort’s Buffalo Trace Distillery has chosen a middle ground by offering virtual tours with a live stream every Wednesday at 2 p.m. EST. These “Whiskey Wednesdays” have been seen by more than 3.6 million viewers worldwide since they began in May.
These are unscripted, live programs hosted by rotating staff at the distillery, including Master Distiller Harlen Wheatly and Kentucky Bourbon Hall-of-Fame Tour Guide Freddie Johnson. They take viewers to corners of the distillery not usually on in-person tours and include live tastings and insights into the distillery’s 245-year-old history and its production process.
Viewers can participate by commenting and asking questions online. The feed is simulcast on...
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